Making Swedish candy easier to choose.
I redesigned the Bites by Sweden landing page and product page for first-time US shoppers. The work helps people understand the products, choose a mix, and buy with confidence.
- Type
- Client work
- Timeline
- 3 days
- Scope
- Landing page + PDP
- Focus
- Visual design
- Tools
- ChatGPT + Figma + Figma Make
30% research70% execution
A focused design process
I audited the existing site, defined first-time and returning shopper scenarios, and reviewed familiar ecommerce patterns. The main journey became simple: discover, understand, explore, compare, trust, and purchase.
The complete experience
The final landing page guides discovery. The product page brings taste, choice, reviews, and reassurance close to the buying action.